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​Arts, A/V Technology & Communications 

Arts, A/V Technology & CommunicationsCareers in the Arts, Audio-Video Technology and Communications career cluster involve designing, producing, exhibiting, performing, writing and publishing multimedia content including visual and performing arts and design, journalism and entertainment services.
 
This career cluster is categorized into six different areas:
  • Audio and Video Technology and Film
  • Printing Technology and Graphic Communication Technology
  • Visual Arts
  • Performing Arts
  • Journalism and Broadcasting
  • Telecommunications

Audio and Video Technology

This pathway involves the technology used to produce tape recorders, VCRs, DVD players, special effects, and more. Jobs include audio systems technician, technical computer support technician for stage or screen, audio/video engineer, computer graphics animator, and video systems technician.
 
  • InfoComm International is the leading nonprofit association serving the professional AV communications industry worldwide. Founded in 1939, the association offers industry expertise and market research serving press and others seeking information about the industry.

Film

This pathway includes occupations as film and video editors and camera operators in television, video, and motion picture industries.
  • American Film Institute (AFI) is America's promise to preserve the history of the motion picture, to honor the artists and their work and to educate the next generation of storytellers. AFI provides leadership in film, television and digital media and is dedicated to initiatives that engage the past, the present and the future of the moving image arts.
  • National Association of Minorities in Communications was founded in 1980.Ths organization educates, advocates and empowers for multi-ethnic diversity in the communications industry cultivating individual careers as well as partnering with the country's leading media companies who are committed to advancing the business case for diversity.

Printing Technology and Graphic Communication Technology

This pathway involves the technology used to print newspapers, books magazines, brochures, and more. Jobs include printing equipment operator, lithographer, desktop publishing specialist, and Web page designer.
  • Specialty Graphic Imaging Association (SGIA) is the only international association for specialty imaging. Its mission is to provide imaging professionals with the tools and information needed to make the best possible business decisions.
  • American Institute of Graphic Arts (AIGA) represents a variety of professions under the umbrella of communication design, ranging from book and type design to interactive design and experience design. AIGA supports design professionals, educators and students throughout their careers.
  • American Printing History Association (APHA) is a membership organization that encourages the study of the history of printing and related arts and crafts, including calligraphy, type founding, typography, paper-making, bookbinding, illustration, and publishing. 
  • Newspaper Association of America is a nonprofit organization representing nearly 2,000 newspapers and their businesses in the U.S. and Canada. The association focuses on the major issues that affect today's newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium's broad portfolio of products and digital platforms. 
  • Print Magazine is a bimonthly magazine about visual culture and design. Founded in 1940 by William Edwin Rudge, Print is dedicated to showcasing the extraordinary in design on and off the page. Covering a field as broad as communication itself-publication and book design, animation and motion graphics, corporate branding and rock posters, exhibitions and street art-Print covers commercial, social, and environmental design from every angle. Engagingly written by cultural reporters and critics who look at design in its social, political, and historical contexts, Print explores why our world looks the way it looks, and why the way it looks matters.
  • Print Industries Market Information and Research Organization (PRIMIR) Association represents manufacturers, importers and distributors of equipment, supplies, systems and software used in every printing, publishing and converting process from design to distribution.
  • The Graphic Arts Education and Research Foundation (GAERF), founded in 1983, is an organization whose mission is to advance knowledge and education in the field of graphic communications by supporting programs that prepare the workforce of the future.
  • National Association of Minorities in Communications was founded in 1980.Ths organization educates, advocates and empowers for multi-ethnic diversity in the communications industry cultivating individual careers as well as partnering with the country's leading media companies who are committed to advancing the business case for diversity.

Visual Arts

The Visual Arts are created primarily for visual perception such as drawing, graphics, painting, sculpture, and the decorative arts. Within this pathway traditional occupations included fine artists, commercial artists, illustrators, interior designers, graphic designers, CAD technicians, fashion designers, textile designers, curators and gallery managers, photographers, videographers, and art instructors.
  • Americans for the Arts Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. From offices in Washington, DC and New York City, we provide a rich array of programs that meet the needs of over 150,000 members and stakeholders. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts.
  • American Institute of Graphic Arts (AIGA) represents a variety of professions under the umbrella of communication design, ranging from book and type design to interactive design and experience design. AIGA supports design professionals, educators and students throughout their careers.
  • American Society of Interior Designers (ASID) inspires and enriches its members by promoting the value of interior design, while providing indispensable knowledge and experiences that build relationships. The Society's 18,000 practicing interior designers work in all areas of both commercial and residential design. Professional members of ASID must pass rigorous acceptance standards: They must have a combination of accredited design education and/or full-time work experience and pass a two-day accreditation examination administered by the National Council for Interior Design Qualification (NCIDQ).
  • The Association of Art Museum Curators supports and promotes the work of museum curators by creating opportunities for networking, collaboration, professional development, and advancement. In support of these aims, the AAMC Foundation seeks to heighten public understanding of the curator's role in art museums through professional development programs, awards, and grants. 
  • The Fashion Group International  is a global, non-profit, professional organization with 5000 members in the fashion industry including apparel, accessories, beauty and home. The FGI mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. To do this, FGI provides insights on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace.
  • Pennsylvania Council on the Arts (PCA) fosters the excellence, diversity and vitality of the arts in Pennsylvania and to broaden the availability and appreciation of those arts throughout the state. 
  • Mid Atlantic Arts Foundation develops partnerships and programs that reinforce artists' capacity to create and present work, advance access to and participation in the arts, and promote a more sustainable arts ecology. The Foundation serves the states and territories of Delaware, the District of Columbia, Maryland, New Jersey, New York, Pennsylvania, the US Virgin Islands, Virginia, and West Virginia. Additionally, the Foundation engages in national and international work focused on performing arts touring, jazz, and independent filmmakers.
  • National Endowment for the Arts The National Endowment for the Arts was established by Congress in 1965 as an independent agency of the federal government. To date, the NEA has awarded more than $4 billion to support artistic excellence, creativity, and innovation for the benefit of individuals and communities. The NEA extends its work through partnerships with state arts agencies, local leaders, other federal agencies, and the philanthropic sector. 
  • Professional Photographers of America (PPA) is the world's largest nonprofit association for professional photographers, with 22,000 members in 54 countries. This association seeks to increase its members' business savvy as well as broaden their creative scope, advancing careers by providing all the tools for success since 1869.
  • The Graphic Arts Education and Research Foundation (GAERF), founded in 1983, is an organization whose mission is to advance knowledge and education in the field of graphic communications by supporting programs that prepare the workforce of the future.
  • Society of Illustrators The Society's mission is to promote the art of illustration, to appreciate its history and evolving nature through exhibitions, lectures and education, and to contribute the service of its members to the welfare of the community at large.
  • Textile Society of America provides an international forum for the exchange and dissemination of information about textiles worldwide, from artistic, cultural, economic, historic, political, social, and technical perspectives.

Performing Arts

This pathway encompasses the disciplines of dance, music, theatre and playwriting, and technical design and production. This pathway includes not only performers, but also all the behind-the-scenes workers who make performances possible. Jobs include production manager, cinematographer, dancer, playwright, director, actor, musician, make-up artist, costume designer, sound effects technician, stage lighting, composer, and conductor.
  • Actors' Equity Association founded in 1913, is the labor union that represents more than 49,000 Actors and Stage Managers in the United States. Equity seeks to advance, promote and foster the art of live theatre as an essential component of our society. Equity negotiates wages and working conditions and provides a wide range of benefits, including health and pension plans, for its members. 
  • American Federation of Music is the largest organization in the world representing the interests of professional musicians. Whether negotiating fair agreements, protecting ownership of recorded music, securing benefits such as health care and pension, or lobbying our legislators, the AFM is committed to raising industry standards and placing the professional musician in the foreground of the cultural landscape.
  • Association for Recorded Sound Collections is a nonprofit organization dedicated to the preservation and study of sound recordings-in all genres of music and speech, in all formats, and from all periods.
  • League of Professional Theatre Women is a not-for-profit organization that seeks to promote visibility and increase opportunities for women in the Professional Theatre.
  • Recording Industry Association of America (RIAA) is the trade organization that supports and promotes the creative and financial vitality of the major music companies. RIAA works to protect the intellectual property and First Amendment rights of artists and music labels; conduct consumer, industry and technical research; and monitor and review state and federal laws, regulations and policies.
  • Screen Actors Guild with 20 branches nationwide, SAG represents over 125,000 actors who work in film and digital motion pictures and television programs, commercials, video games, corporate/educational, Internet and all new media formats. The Guild exists to enhance actors' working conditions, compensation and benefits and to be a powerful, unified voice on behalf of artists' rights. 
  • Theatre Communications Group works to strengthen, nurture and promote the professional not-for-profit American theatre. It was founded in 1961 with a grant from the Ford Foundation to foster communication among professional, community and university theatres. Today, TCG's constituency has grown from a handful of groundbreaking theatres to nearly 700 member theatres and affiliate organizations and more than 12,000 individuals nationwide. TCG offers its members networking and knowledge-building opportunities through our conferences, events, research and communications; grants approximately $2 million per year to theatre companies and individual artists; advocates on the federal level and serves as the U.S. Center of the International Theatre Institute, connecting its constituents to the global theatre community. 
  • United States Institute for Theatre Technology (USITT) since 1960, it is the design, production, and technology professionals in the performing arts and entertainment industry that USITT has served. The Institute provides an environment for these professionals to connect, create, share, and communicate their craft. USITT has 3800+ members throughout the United States, Canada, and 40 other countries.

Journalism and Broadcasting

This pathway encompasses everyone involved in journalism for print or broadcast outlets, including control room technicians, station managers, radio and TV announcers, publishers, editors, reporters, anchor people, and broadcast technicians. 

Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and business, journalism also covers cultural aspects of society such as arts and entertainment. The field includes editing, photojournalism, and documentary.

In the broadcasting field, a broadcast technician sets up, operates, and maintains equipment that regulates the signal strength, the clarity, and the ranges of sounds and colors of radio or television broadcasts. These technicians also operate control panels to select the source of the material. Technicians may switch from one camera or studio to another, from film to live programming, or from network to local programming.

  • The Association for Education in Journalism and Mass Communication (AEJMC) is a nonprofit organization of more than 3,700 educators, students and practitioners from around the globe. Founded in 1912, by Willard Grosvenor Bleyer, AEJMC is the oldest and largest alliance of journalism and mass communication educators and administrators at the college level. AEJMC's mission is to promote the highest possible standards for journalism and mass communication education, to encourage the widest possible range of communication research, to encourage the implementation of a multi-cultural society in the classroom and curriculum, and to defend and maintain freedom of communication in an effort to achieve better professional practice, a better informed public, and wider human understanding.
  • Broadcast Education Association (BEA) is an international academic organization that focuses on the electronic media, providing a forum for issues and topics of mutual concern to educators and practitioners, thus to facilitate interaction between academicians and leaders in the industry. The Association provides a forum for current scholarly research and analysis in all aspects of the electronic media. These areas include regulation, economics, policy, management, news, aesthetics, social effects, production and criticism, among possible others.
  • The Media Institute is a nonprofit research foundation specializing in communications policy issues. The Institute exists to foster three goals: freedom of speech, a competitive media and communications industry, and excellence in journalism. 
  • National Association of Broadcasters is the voice for the nation's radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities.
  • National Association of Minorities in Communications was founded in 1980.Ths organization educates, advocates and empowers for multi-ethnic diversity in the communications industry cultivating individual careers as well as partnering with the country's leading media companies who are committed to advancing the business case for diversity.
  • Radio-Television News Digital Association  (RTDNA) represents electronic journalists in radio, television and all digital media, as well as journalism educators and students. Founded as a grassroots organization in 1946, the association is dedicated to setting standards for news-gathering and reporting. Although news techniques and technologies are constantly changing, RTDNA's commitment to encouraging excellence in the electronic journalism industry remains the same.
  • The Society of Broadcast Engineers (SBE) is the only organization devoted to the advancement of all levels and types of broadcast engineering. With more than 5,500 members and 115 local chapters, the SBE provides a forum for the exchange of ideas and the sharing of information to help you keep pace with our rapidly changing industry. The SBE amplifies the voices of broadcast engineers by validating your skills with professional certification, by offering educational opportunities to maintain and expand those skills and by speaking out on technical regulatory issues that affect how you work.
  • The Society of Professional Journalists is dedicated to the perpetuation of a free press as the cornerstone of our nation and our liberty. To ensure that the concept of self-government outlined by the U.S. Constitution remains a reality into future centuries, the American people must be well informed in order to make decisions regarding their lives, and their local and national communities. It is the role of journalists to provide this information in an accurate, comprehensive, timely and understandable manner.

Telecommunications

This pathway includes jobs involved in designing, manufacturing, installing, and repairing telecommunications equipment. Jobs include telecommunication technician, cable installer, telephone line repairer, and telecommunication computer programmer.
  • IEEE Computer Society, with nearly 85,000 members, is the world's leading organization of computing professionals and is dedicated to advancing the theory and application of computing and information technology. The Computer Society serves the information and career-development needs of today's computing researchers and professionals with books, conferences, conference publications, magazines, online courses, software development certifications, standards, and technical journals. 
  • Telecommunications Industry Association (TIA) is the leading trade association representing the global information and communications technology industries through standards development, government affairs, business opportunities, market intelligence, certification and world-wide environmental regulatory compliance. TIA enhances the business environment for companies involved in telecommunications, broadband, mobile wireless, information technology, networks, cable, satellite, unified communications, emergency communications and the greening of technology.