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Messaging for Key Target Areas

The success of the “Literacy is for life” campaign depends on ongoing communications of relevant messages and accurate facts to targeted audiences. This page includes an overall Key Messages Fact Sheet as well as Messaging and Facts for each of those audiences: families, students and teachers. The intent is to make individuals within those groups aware of their roles and responsibilities in prioritizing literacy, both in their own lives and in the lives of young people with whom they interact.