The purpose of this toolkit is to provide literacy resources in order to share a consistent and urgent message across Pennsylvania school districts, intermediate units and charter schools.
The percentage of Pennsylvania adults who struggle with basic literacy remains unchanged since 1992. And this is in a time when 3 out of 4 Pennsylvania jobs require education beyond high school. With all of the technological and educational advances over the past 20 years, literacy should be improving. But it’s not.
Children need to be prepared for life beyond school—life where higher literacy can only help them. That’s why educational entities across the state—the Department of Education, school districts, educational agencies, Intermediate Units and more—are joining together to promote literacy. The goal is for families and students to understand that literacy isn’t just about a grade in English class, it’s about honing their skills in reading, writing, speaking and listening in order to improve their chances of success in whatever path in life they take.
Based on market research conducted with families, teachers and students across Pennsylvania, the Keystones to Opportunity grant operational team has created a campaign theme of “Literacy is for life.” The goal is to use channels that are already in place—school, district and IU communications, social media and even local media contacts—to disseminate this message and help improve the perceptions of literacy and its importance in everyday life.