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​Sales, Distribution and Marketing Operations, General

CIP Code 52.1801

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Sales managers direct sales programs. They assign sales territories, set goals, and establish training programs for the sales representatives. Sales managers advise the sales representatives on ways to improve their sales performance. Sales managers maintain contact with dealers and distributors. They analyze sales statistics to determine sales potential and inventory requirements and to monitor customers’ preferences.

Substantial travel may be involved. Sales managers travel to national, regional, and local offices and to the offices of various dealers and distributors. Advertising and promotion managers may travel to meet with clients or representatives of communications media. At times, public relations managers travel to meet with special interest groups or government officials. Job transfers between headquarters and regional offices are common, particularly among sales managers.

A wide range of educational backgrounds is suitable for entry into advertising, marketing, promotions, public relations, and sales managerial jobs, but many employers prefer those with experience in related occupations. For marketing, sales, and promotions management positions, some employers prefer a bachelor or master degree in business administration with an emphasis on marketing. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous. Additionally, the completion of an internship while the candidate is in school is highly recommended. In highly technical industries, such as computer and electronics manufacturing, a bachelor degree in engineering or science, combined with a master degree in business administration, is preferred.

Familiarity with word processing and database applications is important for most positions. Computer skills are vital because marketing, product promotion, and advertising on the internet are increasingly common. Also, the ability to communicate in a foreign language may open up employment opportunities in many rapidly growing areas around the country, especially cities with large Spanish speaking populations.

Persons interested in becoming advertising, marketing, promotions, public relations, and sales managers should be mature, creative, highly motivated, resistant to stress, flexible, and decisive. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital. These managers also need tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms.

Version C: Graduation Years 2016, 2017, 2018

Version D: Graduation Years 2019, 2020, 2021

Approved Secondary School Partners

  
  
  
Bradford Area HSBradford2010-2011
Bucks County Technical High SchoolFairless Hills2010-2011
Carbon Career & Technical InstituteJim Thorpe2011-2012
Career Institute of TechnologEaston2009-2010
Carlisle Area SDCarlisle2019-2020
Chester HS - Main CampusChester2010-2011
Clearfield County CTCClearfield2012-2013
Dauphin County Technical SchoolHarrisburg2011-2012
Delaware Valley HSMilford2011-2012
Dobbins AVT HSPhiladelphia2014-2015
Dover Area HSDover2014-2015
Erie City SD - Erie HSErie2017-2018
Franklin County CTCChambersburg2011-2012
Greater Altoona CTCAltoona2010-2011
Jersey Shore Area SHSJersey Shore2012-2013
Lehigh Career & Technical InstituteSchnecksville2010-2011
Monroe Career & Technical InstituteBartonsville2011-2012
Northeast HSPhiladelphia2015-2016
Philadelphia City SD - Kensington HSPhiladelphia2016-2017
Philadelphia City SD - Lincoln HSPhiladelphia2017-2018
Philadelphia City SD - Roxborough HSPhiladelphia2019-2020
Pottstown  SHSPottstown2012-2013
Schuylkill Technology Centers - South CampusMar Lin2015-2016
Warren County AVTSWarren2010-2011
Washington George HSPhiladelphia2011-2012
West Side CTCKingston2011-2012
Wilkes-Barre CTCWilkes-Barre2011-2012