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Pennsylvania Department of Education
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Recruitment and Retention Tip Sheet
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Page Content
Recruitment and Retention Tip Sheet
Recruitment
The best recruitment tool is an effective program. Word of mouth is your best friend.
Website—highlight nontrad students and activities in a variety of programs. Provide updates about all programs offered.
News releases – postings and articles about successful participants will encourage others to enroll.
Networking – use social media to strengthen contacts with businesses, graduates, and the community.
Radio/TV Public Service announcements. Create a 30 or 60 second PSA that can be shared with a local station. Set up an on-air interview for nontrads.
Career fairs – invite middle students to attend.
Brochures/Flyers –informational mailings to middle school parents about career nights
Do informational sessions on career choices for school groups.
Presentations by successful nontrad persons and for outside groups.
Provide updated labor market information and career counseling.
Publicize sustainable support services and groups, including mentors.
Retention
Meeting students' needs encourages them to stay in programs.
Positive reinforcement for exhibiting appropriate employment skills – attitude, dress, demeanor, professionalism, etc.
Encourage nontrads to keep in contact with each other (peer networking) for support and friendships.
Alumni group meeting on a regular basis following class sessions.
Invite nontrad graduates to speak at Orientation or other functions.
Submit newsletter articles to the home school.
Support service availability for school and summer activities– childcare, transportation, tools/supplies, tuition, etc.
Tutoring assistance for those who have a need.
Regular financial aid seminars for all types of training.
Help participant identify one person in their circle who will be supportive of their efforts.
Mail new nontrad participants in area schools information concerning support services you offer.
Offer job-shadowing experiences in their field.
Provide a mentor currently working in their field.
Establish a policy to meet with students before they withdraw from a program to discuss reasons for withdrawal.